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Highlights

Better Homes & Gardens - August 2008

Sanuk Yoga Mat

“Flips made from recycled yoga mats will keep you thinking about class long after it’s over.”

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Wired - September 2008

Zeal Optics and Black Diamond

Peak Performers

Zeal Optics SPP Goggles:
“The combo [SPP and photochromatic lenses] equals near-perfect acuity in all conditions, preventing scorched corneas and errant steps on cliff edges.”

Black Diamond Cobra Ice Tool:
“Everest hopefuls sucking wind up to base camp will barely notice its 600 grams.”

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North American Hunter- June 2008

Sitka Gear

“During my hunt for Double Drop, I wore whisper-quiet Sitka gear for the first time. Specifically, I relied upon the company’s 90% Jacket and Pants. The windproof, breathable Soft Shell fabric was warm, surprisingly lightweight and super comfortable.”

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Runner's World- August 2008

Sanuk Maverick and Sole Platinum Sandal

Don’t let casual appearances fool you. As thong sandals go, the Sanuk Maverick feels luxurious, although it is relatively free of bells and whistles.

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Outdoor Life- August 2008

Gerber Profile Knife, Rakis Pack, and Method Multi-tool

Without any noisy snaps or zippers to blow your cover in the woods, Gerber’s Rakis backpack is ideal for the hunter who’s concerned about keeping his noise output at subsonic levels.

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New York Times July 17, 2008

Big Agnes Emerald Mountain and Black Diamond Hilight

Tim Hawkes covers the Big Agnes Emerald Mountain and the Black Diamond Hilight in his Adventure Guide review of great single-person tents.

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Outside Buyer's Guide 2008

Black Diamond Instinct

“The perfect travel backpack needs to be versatile, compact, and sturdy. On all three counts, the panel-loading Instinct nails it.”

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Backpacker- August 2008

Black Diamond Apollo Lantern in Field Notes

“Meet the smartest LED lantern on the planet: Its dimmable light conserves batteries, and its folding legs make it compact.”

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Redbook-July 2008

Klean Kanteen

“Stainless steel Klean Kanteens are portable and safe to reuse.”

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Outdoor Life - June 2008

Brunton 20-45x62

2008 Editor’s Choice – Spotting Scope
“The Wyoming company has hit a towering grand slam with this scope.”

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Backbone Media is a media planning and public relations firm specializing in the outdoor industry and specialty markets. We tailor our services to the needs of each client. While we focus on traditional PR, our expertise includes marketing and advertising/media buying.